![]() ![]() They’re coming prepared to see who they want to see. If you don’t tell anyone that you’ll be at the show, how can you expect to have a lot of people stop by your booth space? No one has time to wander around these days. Those extra bucks for the nicer carpet, the extra plants or the better looking display will add to the experience of your attendees and set your company apart from others. If you’re looking to save $5, $20, $200 here and there, you’re focusing on the price of things, rather than the investment. Yes, we’re all really busy at the office with a lot of other things, but if you’re not planning for your trade show 12-9-6-3 months ahead, you’re setting yourself & company up for failure. You’ll see that they can all be filed into several different categories, like pre-show, at-show, post-show, logistics, strategy, exhibits, etc. ![]() ![]() So, I’d like to share with you the 25 most common trade show exhibiting mistakes. ![]()
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